Free Anchor Text Generator & Campaign Planner
Generate a safe, structured anchor text plan for your entire link building campaign. Get ratios, per-link-type assignments, build order, and a ready-to-use anchor list in seconds.
Generating your anchor texts…
Calculating ratios, assigning anchors, ordering your campaign
How to Use This Anchor Text Generator
This tool builds a complete anchor text plan for your link building campaign. It does not just generate a list of anchors. It tells you exactly which anchor to use on which link type, in which order, based on safe distribution rules. It is part of our collection of free SEO tools built for link builders and SEO professionals.
Add your brand name, target keyword, site age, and niche type. The tool uses these to calculate the right anchor ratio for your specific situation.
Enter your homepage URL first. Add any inner pages you are building links to. The tool assigns the right anchors to the right pages automatically.
Check every link type you are building. Profile links, guest posts, PBN links, Web 2.0s, niche edits. Enter the quantity of each. The tool plans anchors separately for every link type.
Click Generate. Your full anchor text plan appears in seconds. Review each tab. Download as CSV to paste directly into your backlink tracking sheet.
What Is Anchor Text
Anchor text is the clickable text on a hyperlink. When another site links to your page, the words used as the link tell Google what your page is about. PBN Links Agency builds every link with a planned anchor strategy because anchor text remains one of the strongest relevance signals in SEO. Google’s Penguin algorithm targets over-optimized anchor profiles specifically. A natural mix of branded, generic, and keyword anchors is what separates a safe profile from a penalized one.
Types of Anchor Text
Every backlink falls into one of six anchor text categories. Understanding each one is the foundation of a safe link building strategy.
| Type | What It Is | Example |
|---|---|---|
| Branded | Your brand name as the anchor | “PBN Links Agency” |
| Naked URL | The raw URL used as anchor | “pbnlinks.agency” |
| Exact Match | Your precise target keyword | “buy pbn links” |
| Partial Match | A phrase containing your keyword | “affordable pbn link service” |
| Generic | Non-descriptive filler text | “click here”, “read more” |
| LSI / Topical | Semantically related phrases | “link building for SEO campaigns” |
Each type sends a different signal to Google. Your campaign needs all six in the right proportions.
Safe Anchor Text Ratios for 2026
The right ratio depends on your site age and niche. Newer sites need a heavily branded profile. Established sites can carry more keyword anchors without triggering filters. Our anchor text generator applies these ratios automatically based on your inputs.
| Anchor Type | New Site | Growing Site | Established Site |
|---|---|---|---|
| Branded | 60% | 45% | 35% |
| Naked URL | 20% | 15% | 10% |
| Generic | 10% | 10% | 10% |
| Partial Match | 8% | 20% | 25% |
| Exact Match | 2% max | 5% max | 8% max |
| LSI / Topical | 0% | 5% | 12% |
Which Anchor Text to Use for Each Link Type
Anchor text strategy is not just about overall ratios. It is about matching the right anchor to the right link type. Using a keyword anchor on a profile link is one of the most common and easily detectable footprints in link building. This is where most campaigns go wrong.
| Link Type | Use These Anchors | Never Use |
|---|---|---|
| Profile Links | Branded + Naked URL only | Any keyword anchors |
| Social Links | Naked URL only | Keyword anchors of any type |
| Directory Listings | Branded + Naked URL | Keyword anchors |
| Web 2.0 | Partial, LSI, Branded | Exact match |
| Guest Posts | Branded + Partial match | Exact match |
| PBN Links | Partial + controlled Exact | Naked URL only |
| Niche Edits | Partial, LSI, limited Exact | Same anchor repeated |
| Blog Comments | Naked URL + Generic only | Any keyword anchors |
| Google Stacking | Branded only | Any keyword anchors |
PBN links give you full anchor control. That makes them the best place to deploy your limited exact match budget. Use that control strategically rather than burning it on every placement.
Common Anchor Text Mistakes
Variation is not optional. Use a different phrasing for every keyword anchor you place even within the same link type.
These link types should only carry branded or naked URL anchors. Anything else creates an unnatural pattern Google detects easily.
Your first batch of links should always be branded and naked URL only. Exact match anchors belong in Phase 3 of your build. Use our Broken Link Checker to audit existing links on your target pages before planning your campaign.
Your plan is a starting point. Monitor your live profile in Ahrefs or Google Search Console as links go live. If exact match anchors are climbing too fast, pause and rebalance before adding more.
Frequently Asked Questions
Ready to Build the Links Too?
Planning your anchors is step one. Building the links is step two. Use our PBN Links Pricing Calculator to estimate your campaign cost before you order.
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